This is an aside titled 'Wanting to Buy Something in a Time of “New Frugality”' dated 10/16/08

“Feeling powerless can trigger strong desires to purchase products that convey high status,” says a new study from the Journal on Consumer Research. Rob Walker wonders whether this will hold true this season. Everyone is cutting spending habits, but “if you asked consumers whether they’d pay more for a status-object if they felt ‘powerless,’ obviously they’d say no.”

Posted by Joanne on Oct. 16, 2008 Tagged: , , , , ,

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