This is an aside titled 'Selling synesthesia' dated 10/31/08

Synesthesia in a bottle: Wode’s Boudicca fragrance is bottled in what looks like a high-end graffiti can. It appears on the body like blue paint, which disappears in minutes (I’m guessing they use some kind of disappearing ink forumula.) Interview with the designer at JCReport. The fragrance launched at Frieze Art Fair two weeks ago, and is now sold at Barney’s. The ad campaign plays into the crime scene fashion photography trend.

Posted by Joanne on Oct. 31, 2008 Tagged: , , , ,

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