What Jimmy Fallon can teach newspapers

This is an aside titled 'What Jimmy Fallon can teach newspapers' dated 3/2/09

The Jimmy Fallon Show premieres tonight and as Nicholas Carlson explains in Business Insider, it’s a social media good idea factory. Co-producer Gavin Purcell is more clued in to web culture than anyone else in the biz and the resulting website is an ingenious way to loop web surfers into tv show watchers and vice versa and back again. Take for example the immediacy with which “Bobby Jindal is Kenneth the Page” went from Twitter meme to Jimmy Fallon content. (Further proof You Wrote It, You Watch It, was ahead of its time.) NiemanLab has an interesting comment on the Carlson piece, pointing out this is all strategy relevant to the newspapers (or, basically, any media operation.)

Posted by Joanne on Mar. 2, 2009

Vidalia

I dunno... caught the Fallon show last night, was pretty boring.

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